The Waddell Language Academy officially launched its new logo, presenting a fresh look that represents the unique diversity and acclaim that the school is recognized for internationally.
BURKE, a full-service marketing and creative design firm in Charlotte, NC, designed the logo to better reflect the academy’s brand and vision today as a leader in language immersion education.
“Waddell Language Academy provides students with a unique opportunity to immerse themselves in a second language. During my visit, I was blown away by the children’s proficiency in their respective languages. The logo we’ve designed for the Academy reflects the respect and notoriety Waddell has earned as one of the top schools in CMS and in the South East. ” said Jack Burke, CEO and Chief Creative Officer of BURKE.
Featuring six national flags of the languages taught at Waddell Language Academy, the flags were refocused as the foundation of the school, with a gold-clad ‘W’ serving as the pinnacle of the design.
“During the creation of Waddell’s Logo, I was inspired by Charlotte, the Queen City and the regal symbols that accompany that imagery,” said Josh Hallums, Graphic Designer at BURKE and Designer of Waddell Language Academy’s new logo. “The centerpiece of the design is a knight’s shield, a symbolic protection over Waddell’s core values of education, innovation, and resilience.”
“Our new logo better communicates what The Waddell Language Academy represents today,” said Bill Nelli, President of the Waddell Language Academy Parent-Teacher Student Association. “We’ve kept visual elements that reflect our heritage but we emphasized our forward-thinking mindset and objective to achieve strong growth, drive, innovation and focus on sustainability.”
The new logo will be implemented on the school uniforms and throughout all the new collateral and branding needs.
About Waddell Language Academy
Waddell Language Academy, formerly Smith Academy of International Languages, is a K-8 language immersion magnet located in Charlotte, North Carolina. They offer language immersion in Chinese, German, French, and Japanese for grades K through 8. To discover more about language immersion and Waddell Language Academy, please explore our website http://schools.cms.k12.nc.us/waddellHS/Pages/Default.aspx