BURKEis excited to announce its CEO and President, Jack Burke, has been named Chief Marketing Officer (CMO) for ZipTreatTM, an innovative social and mobile ecommerce platform that allows friends to treat others to drinks, meals, and desserts despite differences in geographical locations.
James McPherson, co-founder and CEO of ZipTreat, Inc. explains, “Our platform is uniquely suitable for creating the kind of ‘social media experiences’ that can be a key differentiator in allowing local hospitality to be sociable and generous with friends.”
The app offers first-of-its-kind technology which allows merchants to use social media and mobile phone technologies as tools of commerce, but also allows users the gratification of staying connected with their social lives despite physical limitation.
Burke’s role as CMO will bring a multitude of benefits to ZipTreat, as BURKE will be creating a new marketing and communications campaign as the agency of record. The project will include a new website, trade booth materials, and brand management. “ZipTreat is an exciting new prospect for us, and we are thrilled at the opportunity to work with a project that encompasses our services of digital media, marketing and communications, and innovative technology,” said Jack Burke.
With Burke’s help, ZipTreat will be showcased as the newest social media phenomenon. The social media world is constant expansion comes from the public’s desire to stay close with far-away friends. This new app increases the social media users’ interactions. ZipTreat has established a new dimension of social-media that now includes long-distance partying.
“There are plenty of apps and social media sites where you can send an e-card or buy someone a virtual drink, but who really wants a picture of a Cosmopolitan with a wish I could join you message, when you can actually send the real thing and be part of the party? ZipTreat gives users the ability to participate in someone’s celebration with real food, real drinks, and experiences, which makes the user’s efforts more meaningful and sincere.” said McPherson.
BURKE’s marketing and communications teams have already designed a new logo for ZipTreat, which will be revealed in the new website. “ZipTreat is an innovative and exciting new technology of ecommerce, and we really want to reflect that in the new website and ZipTreat brand,” said Burke.
The website and new brand are expected to be released in early 2013.
Founded in 2011, ZipTreat, Inc. is the first solution for picking up the tab for someone else using existing mobile and social media technologies. The company’s aim is to enable its customers to be generous with their friends, to treat their friends on special occasions when they themselves cannot be there. ZipTreat also is a way to introduce friends to great local places if they are new to a location or just visiting. For more information, please call 301.467.7286, or email jmcpherson@ZipTreat.com. You can also visit http://www.ZipTreat.com and download the ZipTreat app in the iTunes Store.
BURKE is a full-service creative design and advertising group experienced in branding, internet marketing, video production, SEO, public relations and brand management. Since its founding in 1991, Burke has developed and implemented integrated communication solutions for regional, national and global businesses. The Charlotte Business Journal ranked Burke as the 13th largest advertising and marketing agency for 2012, and Charlotte’s 4th largest web design firm for 2012. It was also named No. 1 on The Mecklenburg Times’ list of the 10 Fastest-Growing Web Design Agencies in Mecklenburg County, NC, and rated in the top 25 Best Places to Work in Charlotte for 2011. Burke has also won numerous awards for its creative work including multiple ADDYs, Hermes Creative Award, MarcCom Design Awards, Telly Awards, and Traverse Web Design Awards,. For more information on Burke Communications please visit BURKE.