While other agencies are taking bets on how soon TV commercials will die out, BURKE is embracing the renaissance of television advertising. The birth of streaming video content is forcing advertisers to evolve. No human can justify watching 20 minutes of commercials for every 40 minutes of actual programming. And, we shouldn’t make them.
So what are marketers to do? With the wide-spread advertising epidemic known as video streaming, agencies have to put on their thinking caps and come up with newer, faster ways to obtain and retain viewer attention. Because, without people looking, you’re a tree falling in the woods.
BURKE isn’t interested in digging for gold in a mud hole. Instead we let the gold come to us. Streaming gives people the opportunity to watch ONLY programming that interest them. This audience fragmentation means that we get to reach directly to our target market.
Of course TV isn’t as personal or addressable as direct mail or e-blasts, but it is SO much more powerful! That’s right. No more sifting sand to get to a nugget. The bricks are already lying in our laps!