Famous Toastery – an East Coast based restaurant franchise specializing in all-day breakfast, brunch and lunch foods made from high quality ingredients.
Famous Toastery was looking to drive traffic to their website and encourage their consumers to generate awareness about their products via social media sharing. The initiative developed to accomplish these goals needed to be quick and simple for users to engage with and ultimately share with others. To optimize results, an incentive would have to be incorporated to successfully prompt users to participate.
BURKE developed a sweepstakes contest that incentivized users to engage with the Famous Toastery brand. The contest prompted users to like and share a company Facebook post on their personal social media profiles, and to tag a friend in the caption. There was no limit to the amount of times a participant could enter, encouraging the maximum number of social shares and tags per user. The contest would result in two randomly selected participants winning free Famous Toastery breakfast for a year.