“Print is dying. Web is the new way of design.” I don’t believe that, and neither should you. Print is not outdated nor pushed out. The skill we’ve bled over and lost countless hours of sleep for is not turning into a worthless talent. Editorial media might be on its way out, but print design isn’t even sick. Print is living in your packaging, collateral, and signage.
The next time you purchase anything, take notice of the stickers, packaging, and labels. If there are words and some type of paper or plastic surrounding it you can be sure, that package went through a design and printing process. Go to the grocery store. Bam! Print everywhere!
Every business still needs collateral. Business cards, letterheads, envelopes, and any other physical way to distribute and share company information is still vital to every industry. And, unfortunately for smartphone users, there are still no electronic options that offer the same impact as a physical card.
Finally we have signage and billboards, the holy grail of print design. Billboards still offer marketers the highest ROI for impressions, and the highest quality print advertising opportunities.
I’m a print purist. And even if web is a force to be reckoned with, I’d rather hold fresh-off-the-press brochures than flip through the online version any day. You can have your RGB, I’ll keep my CMYK. *Drops Mic*