Viral advertisements are taking over the realm of social media. All it takes is a clever idea and the right platform to unveil your meme or short story. Spread by electronic word of mouth, these vigorous messages aim to trigger emotions in their audience. Building campaigns that are humorous, controversial, or heartwarming, while remaining aesthetically pleasing, helps to create information worth sharing.
With the rapid rise of technology that fits in your back pocket, social media has made viral campaigns a new form of advertising. Platforms such as Twitter have become important due to information being broadcasted in real time, keeping you in the know. YouTube also adds to the viral phenomenon, campaigns such as popular commercials receive millions of views and are dispersed on numerous social networks. Breaking into the mainstream means you have made it in the online world. Although the fame is cut short due to instantaneous sharing of information, going viral can bring significant success to a brand or business.
Below are examples of those who did it right!