Food Lion has always had a strong commitment to affordability, freshness and the communities they serve. With their Random Acts of Freshness campaign, a fresh twist on random acts of kindness, they’ve been taking this message on the road. BURKE went on a few stops capturing the excitement of the communities as they receive free fresh produce! BURKE’s 4k camera, sound editing, color correction and graphics combined, beautifully display the events so Food Lion can share their special message.
We spent a week following Food Lion and shooting for their campaign. Food Lion gave out free fresh produce as a way to give back to the community, and continued their Random Acts of Freshness throughout the summer! We reached nearly 460k people on facebook with the above video! And nearly triple that with all of the videos we’ve made in our relationship with Food Lion.