[ NEWS ]

CLIENT

Anthony & Sylvan Pools has built and renovated luxury in-ground pools nationwide for more than 70 years. Today, they also offer pool services and fencing.

CHALLENGE

Anthony & Sylvan wanted to develop an engaging initiative to incorporate into their monthly eNewsletter with the goal of generating leads and encouraging consumer interaction. The initiative had to be easy for users to engage with and prompt social sharing to further spread awareness of the client’s pool options and services.

SOLUTION

BURKE developed a personality quiz in the popular style of those frequently found on well known sites like BuzzFeed and Facebook. The quiz asked a variety of fun, lighthearted questions that ultimately resulted in revealing the pool style that best matched the user’s likes and interests. The questions and results were accompanied by attractive imagery that showcased the client’s stylistic abilities. Users were prompted to share their quiz result on their social media platforms and invite friends to participate as well, generating further awareness of the client’s products and services. In addition, users who completed the quiz were encouraged to explore the pool style options of their result, driving traffic to the Anthony & Sylvan website.

RESULTS

• 73% click through rate
• 500%+ increased reach via social sharing
• 94% completion rate