[ NEWS ]

Anthony & Sylvan Pools announced that its Carolinas Division has entered into a new partnership with Charlotte-based BURKE, a full-service marketing and creative design firm.

An extensive agency search was conducted prior to Anthony & Sylvan Pools selecting BURKE as their agency of record for the Carolinas.  “We are thrilled to announce our Carolinas division will be working with BURKE,” said Martin Iles, Vice President and CFO of Anthony & Sylvan Pools. “As the largest pool builder in Charlotte, our objective is to broaden our brand to reach all prospective pool builders in our markets. We believe our partnership with BURKEwill enable us to not only build much stronger relationships with our current customers but bring the A&S brand to future customers in our existing and expanding markets throughout North and South Carolina.”

Anthony & Sylvan Pools has been building swimming pools and spas around the Charlotte area for more than 30 years, from the Lake Norman, Union County and the Huntersville areas to Fort Mill and Tega Cay, SC. They are known for their high standards of quality and workmanship and commitment to customer service, and are continually recognized in the community as the leading business in the industry.

“We are very pleased to be working with Anthony & Sylvan’s Carolinas division for what we see as a perfect partnership for both companies,” said BURKE President and CEO, Jack Burke. “Anthony & Sylvan Pools is one of the nation’s largest and premier pool builders, and it is our job to ensure everyone in the Carolinas is aware of their incredible story, and listens to what their happy and loyal customers are saying about them in the marketplace.”

BURKE will be working with Anthony & Sylvan Pools on a multi-year marketing research and communication campaign beginning this month.

About Anthony & Sylvan Pools
Since its founding in 1946, Anthony & Sylvan Pools has built more than 370,000 pools making Anthony & Sylvan the largest pool builder in the United States. In addition to building pools, the company specializes in a number of pool related products and services, including renovation and modernization of pools; pool chemicals, supplies, parts and equipment sold through Anthony & Sylvan retail stores located along the East Coast and through the company’s online store accessed via its corporate website at www.anthonysylvan.com pool service along the East Coast; and other backyard needs through its Backyard Products division. Anthony & Sylvan operates in Connecticut, Delaware, Maryland, Nevada, New Jersey, New York, North and South Carolina, Pennsylvania, Texas, West Virginia and Virginia. For more information, please visit www.anthonysylvan.com.

About BURKE
Headquartered in Charlotte, NC, BURKE is a full-service advertising group experienced in creative integrated marketing solutions. Since 1991, BURKE has been designing powerful tools and campaigns for regional, national and global businesses through advertising, marketing, public relations, design, SEO, web development, social media, graphic design and event planning. More information on BURKE  can be found atburke.design.