A popular school of thought is that for a business’ office space, line, color, texture, and form are swanky frosting designs curled around the top of your cake. They are nice to look at, but don’t offer much in the way of substance or flavor. BURKE’s got a different idea. Your branded office space isn’t just the final flourish on the backend of your business, rather the oven that’s baking the whole cake.
So What are Branded Environments?
Branded designs are a tool to communicate the essence of your company’s brand identity through the design of your physical environment – which can be a retail space, a day or medical spa, a restaurant or an office. It includes both the tangible, such as the interior design & visual aesthetic, to the intangible, such as the ambiance and mood.
Branded environments use space as a physical embodiment of the brand. Components can include finished materials, graphics, signage and brand identifiers e.g., logos, mission statements and company ideals.
Why is it Important?
Branding your company is a huge deal. You want to make sure you are making the right kind of lasting impression and physical space is a vital asset to influence consumers. Everything from the store front or lobby to stepping into a place of business, is part of the actual branding experience. Your brand lives in the real world. When your clients and staff encounter it in their daily lives, your environment affects their thoughts and emotions. A great branded design engages them at every touch point and helps them develop an emotional connection with your brand.
Interior Branding, BURKE’s Way.
BURKE has been implementing Interior Branding support for over ten years. We use your logo and brand guidelines, to ensure art and signage consistency. BURKE’s extensive tradeshow background means we’re experts at creating quick impact videos and promotional materials for any kind of business. Our successful list of interior branding clients ranges from restaurants, retail stores, dealers, sales centers, schools, corporate headquarters and offices.
The BURKE brand is embodied in the way we answer the phone, to the way our project proposals look, and everything in between. And, of course, applied to the design of our office space. We allowed our already established, and always evolving, brand to inform the concept and final aesthetic of our client-facing space. A blue color scheme, metallic accents and bright, graphic screen prints give people a pretty good idea of who BURKE is before we even say “Hello.” What is your space saying?