[ NEWS ]

1. Research Study: How Logo Designs Impact Brand Trust

SurveyMonkey teamed up with Venngage to survey 1,000+ people on the trustworthiness of 6 different hypothetical logo designs across 6 different industries. The results revealed the most trusted design styles and colors in each industry.

2. How Using Humans And Chatbots Together Generated 182% More Qualified Leads

The expectation for personalized experiences from businesses is rising along with the amount of consumers who prefer messaging companies, making chat bots an ideal option for many. Hubspot discussed their success in making the switch from live chat to chat bots on their site.

3. Expectations Around Brand Trust Jump 250% Year-Over-Year, Study Finds

Expectations for businesses are higher than ever and consumers are most loyal to brands that boast trustworthiness and transparency with their users.

4. 5 Critical Landing Page Design Mistakes that Cost You Conversions

A list of specific design tips to maximize landing page conversions, something great to keep in mind when designing with your audience in mind!

5. 27 Google Search Statistics You Should Know in 2019 (+ Insights!)

Interesting Google search stats to keep in mind. Here are a couple that stood out:

• Every year, somewhere between 16% and 20% of Google searches are new—they’ve never been searched before.
• Organic Google results with 3-4 words in the title drive higher CTRs than organic results with 1-2 words in the title.
• 50% of “near me” Google searches done via mobile result in a store visit.

6. Hulu Taps Viral Instagram Egg for Mental Health PSA After the Super Bowl 

The viral egg saga continues with a PSA about mental health sponsored by Hulu featured on the record breaking account. It’s great to see that whoever went viral for this account is using the platform to send a message, and we’re interested to see what they’ll do next!

7. IKEA Will Begin Testing a Furniture Subscription Model 

The subscription model is becoming increasingly popular and expanding past the entertainment industry, something to keep in mind when appealing to consumers with your products and services.

8. Measurements Become More Efficient Once Advertisers Realize Metrics Aren’t Everything

Why it’s important to know which relevant metrics are specific to your campaign and client when attempting to measure the success of a project.

9. YouTube CEO Says Platform Grew Up in 2018

YouTube’s CEO addresses the growth of the platform along with hardships they need to keep in mind while moving forward, like the 2018 “Rewind” video they created that became the most disliked video on the platform.

10. Hugh Jackman Trolls Ryan Reynolds With A Vicious Ad For His Gin

Just for fun! Hugh Jackman and Ryan Reynolds develops ads for each other’s products and clearly had different expectations for each other.