[ NEWS ]

Some highlights from this week’s articles include relevant social platform updates, insight into the virtual reality trend and details about how much info your Snapchat app is actually tracking about you.

1. How to Keep a Long-term Client Relationship Fresh 

A how-to guide on maintaining your relationship with long term clients, keeping communication clear and continuing to challenge each other in the name of making great work.

2. Amazon Ad Wars 

Amazon has started featuring ads that exclusively promote their own line of products as alternatives to products that users are shopping for, and are receiving backlash for it.

3. Nike’s Secret to Success on Instagram: Building an Engaged Community 

Nike’s marketing and customer care teams handle conversations with customers across social platforms constantly, and are trained to be able to respond instantly, on their own, while remaining consistent with Nike’s brand!

4. 5 Startup Branding Trends to Watch for in 2019 

A few marketing trends popping up among startups like using creative illustration in visual content, creative domain names, and taking a personalized route when it comes to interacting with their consumers.

5. LinkedIn Finally Rolls Out Video Livestreaming Service LinkedIn Live 

LinkedIn is testing a live video streaming option on their platform. This feature has gained popularity as a marketing tool on Facebook and Instagram, and it will be interesting to see how businesses incorporate this into their LinkedIn strategy!

6. How a Minority of Business Bloggers Outperform the Majority [New Data]

A collection of data about which practices correlate with blog content that performs better.

7. Everything You Need to Know About the Principles and Types of Design

All all inclusive guide to the elements of design, key to anyone interested in expanding their design capabilities!

8. Instagram Will Soon Allow You To Share Direct Links To Entire Stories

This feature will make it possible to share write content through Instagram that you previously couldn’t due to lack of an option to link out. A great way to increase access to your content and drive traffic to your website!

9. Here’s What’s Stopping Virtual Reality From Going Mainstream [New Data]

There’s a lot of ongoing conversation about Virtual Reality, but still barriers to it becoming mainstream technology (and therefore a mainstream marketing tool).

10. Snapchat Releases New Report on User Behavior in Relation to Entertainment [Infographic] 

Insight to how much information Snapchat can actually track about its users. This data in particular reveals the movie theatre attendance habits of users and other leisure activities they’re likely to be doing on the weekend.