[ NEWS ]

This week’s Top 10 Articles includes news on rising digital ad spending, dropping Nike stock and Adidas going green!

1. The Ultimate Guide to Amazon Advertising

Amazon advertising is becoming increasingly popular, this article includes helpful statistics and a guide to developing your Amazon advertising strategy.

2. The Influence of Voice Search on Featured Snippets

Interesting article about how digital assistants have evolved to understand our not-so-technical speech patterns and still input accurate search queries!

3. There is Always Someone Cheaper

Good money costs good work, and you might regret trying to skimp out on your budget.

4. Digital Ad Spending to Top Traditional for first Time

Digital Ad spending is forecasted to finally surpass tradition ad spending in 2019!

5. Ahead of Ad Products, TikTok is the Hot New App that Ad Agencies Are Eyeing

If you haven’t heard of TikTok, it’s the newest hot social media platform for Gen Z, and agencies are beginning to speculate it as a potential marketing tool.

6. Should We Write Content for People or Search Engines? 

A reminder to not forget about your audience while trying to tailor your content to SEO results, because search engines are built to recognize good content.

7. Facebook Introduces Household Income Targeting Based on US ZIP Code Averages

A useful feature for retailers using targeted Facebook ads!

8. Nike Stock Takes Hit After Zion Shoe Splits on the Court

Zion Williamson’s shoe split and consequent injury had an immediate effect on Nike stock.

9. How to Choose the Best Name for Your Brand

A guide to striking the right tone with your brand name.

10. Adidas Joins the Fight Against Plastic 

Going green does great things for your brand image not to mention the environment! Adidas said its apparel line for the spring and summer of 2019 will contain around 41% recycled polyester.