[ NEWS ]

Starting in 2019, we want to start sharing our favorite updates and inspiration with you on a weekly basis! These sources are pulled together by our BURKE team and cover everything from fresh industry news to top current campaigns and everything in between.

This week our content features news about fresh social media platform changes that can help the way your brand utilizes social. We also touch on the best way to deliver creative direction and get the results you want, a couple of our favorite current and upcoming campaigns, and more! 

Welcome to the first of BURKE’s Top 10 Articles!

1. LinkedIn Rolls Out Interest Targeting for Advertisers

LinkedIn’s new ad targeting option allows businesses to advertise to users whose online behavior indicates they’re interested in what you’re offering.

2. The 5 Biggest Mistakes You’re Making When Giving Creative Direction

Quick tips to improve how you deliver creative direction such as how to avoid vagueness, avoiding contradiction, etc.

3. Instagram Debunks Growing Myth Around Post Reach Restrictions

A widely shared post declaring that Instagram has been limiting your post reach so that they’re only seen by 7% of your followers has been debunked by the company.

4. For Engagement, Marketers Prefer Instagram

A comparison of engagement results between Instagram and Facebook content.

5. Super Bowl Ad For Michelob Ultra’s Organic Beer Taps ASMR Sensory Trend

Michelob Ultra capitalizes on the ASMR sensory trend sweeping the internet with celebrity sponsor, Zoë Kravitz.

6. How HBO is Using a Dating App to Market Itself

HBO and Bumble partner to create a marketing event that sets them apart from the household name competition.

7. All Advertisers Can Now Buy Google’s 15-second Non-Skippable Video Ads

Previously only available to companies that buy ads through Google Preferred and by reservation, 15 second non-skippable google ads are now available to all advertisers.

8. How to Successfully Do SEO for Zero-Click Searches

How SERP features (e.g., paid ads, media elements, featured snippets) have taken over the top search result positions, and why that effects brands and content creators.

9. Top UI Trends for 2019

Discover UI trends that shaped the past year and new ones coming our way.

10. Pepsi Is Blanketing Coke’s Hometown With Ads as Atlanta Prepares to Host the Super Bowl

This cool campaign shows how event sponsorship opens opportunity to enter competitor turf!