The Telly Awards has named BURKE as a Bronze winner in the 35th Annual Telly Awards for their public service announcement titled, “Sharing Pills Can Kill.” With nearly 12,000 entries from all 50 states and numerous countries, this is truly an honor.
Launched in June of 2013, the 30-second Public Service Announcement (PSA) shows the reality of teen prescription drug abuse. Since the campaign’s inception, schools and educational facilities around the country have commandeered the microsite in addition to the print, digital, and television ads.
Sharing Pills Can Kill, gives parents and educators a unique opportunity to share the dangers of prescription drug abuse with teens.
The Telly Awards was founded in 1979 and is the premier award honoring outstanding local, regional, and cable TV commercials and programs, the finest video and film productions, and online commercials, video and films. Winners represent the best work of the most respected advertising agencies, production companies, television stations, cable operators, and corporate video departments in the world.
For its 35th season, The Telly Awards once again joined forces with YouTube to give the public the power to view and rate videos submitted as part of the People’s Telly Awards. In addition to recognition from the Silver Telly Council, the judging panel that selects the Telly Awards winners, the Internet community helps decide the People’s Telly Awards winners.
A prestigious judging panel of over 500 accomplished industry professionals, each a past winner of a Silver Telly and a member of The Silver Telly Council, judged the competition, upholding the historical standard of excellence that Telly represents. The Silver Council evaluated entries to recognize distinction in creative work – entries do not compete against each other – rather entries are judged against a high standard of merit. Less than 10% of entries are chosen as Winners of the Silver Telly, our highest honor. Approximately 25% of entries are chosen as Winners of the Bronze Telly.
“The Telly Awards has a mission to honor the very best in film and video,” said Linda Day, Executive Director of the Telly Awards. “BURKE’s accomplishment illustrates their creativity, skill, and dedication to their craft and serves as a testament to great film and video production.”