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Generation Z  (Gen Z for short) is the group of tech-savvy digital natives born after millennials—in the late 1990s and early 2000s. Also known as the “iGeneration,” this crowd is known for unbeatable multi-tasking skills, high expectations, and motivation toward individuality and worldliness that far exceeds previous generations. So how...

Google is home to an abundance of information, whether you’re searching for the best Chinese food in your area or a streaming platform to binge your favorite series. As consumers consistently turn to virtual platforms like Google for information, entertainments and more, the digital advertisement world continues to gain notoriety--...

In the age where screens dominate communication, real life interaction isn’t dead! If anything, it’s become a more valuable tool to create lasting impressions, particularly for marketers. Participating in live events can create valuable leads, and opportunities to make meaningful connections exist from the moment you find out about the...

If you’re not careful, long lasting professional relationships can start to feel less like a work partnership and more like a marriage of convenience. You begin to develop a routine based on consistency, loyalty and reliability. However, like every good relationship, taking proactive steps to keep things strong and healthy...

The Easter holiday and warm weather of April have been great, but the highlight of my month by far was spending a weekend glued to the Masters. Few things in life have made me feel the way I felt when I watched Tiger’s winning putt on the 18th hole, followed...

From viral challenges to iconic memes, social media trends are a part of culture that changes everything from our humor to our style to yes, even our marketing. Here’s a couple of our favorite recent viral moments that marketers were quick to catch and take advantage of. Black Hole One...

It takes more than a great logo and strong visual identity to properly promote your brand. Increasingly, companies must be able to seamlessly adapt to consumer preferences and platforms on the spot without feeling forced or contrived. You also have a limited window to attract your audience, in fact, users...

There are so many moving parts in an agency setting, especially in transferring information from client to creator, it’s not uncommon for a designer to leave a meeting with a foggy view of what their next steps should be. A crucial aspect to supporting your creative team is the capability...

To keep yesterday’s #NationalBeerDay festivities going strong, we’ve pulled together a few of our all time favorite beer campaigns! Whether you’re a plain pilsner lover or exclusively a craft brew enthusiast, these ads have probably made you laugh, cry and most importantly crave a beer. Crack open a cold one...

We’ve pulled together our top social stats across three of the most popular platforms! There are massive amounts of social media statistics covering everything from user consumption to post engagement, and the right ones can significantly help you improve your social media strategy for the best results. Check out the...