[ Blog ]

Have you heard of Tik Tok? Open the app store and get comfy because it’s the latest form of social media entertainment among Gen Z trendsetters. Similar to Vine, the social platform that was popular between 2013-2016, the content is purely video based with a quick time cut off (15...

Within the past few months, an internet trend known as the #10YearChallenge swept across social media platforms. The challenge was to share side by side photos of yourself 10 years apart to your followers, exposing embarrassing haircuts and style choices for many. Brands wasted no time joining in on the...

A brand’s logo has the important job of communicating the brand’s essence pointedly and immediately. Of course, any designer knows the success of a logo is measured by much more than its visual appeal – typeface, spacing and iconography have to be taken into account in order create a mark...

We can’t underestimate the importance of landing page design in the age of digital marketing. You’ve got the user to click your link, now what? This is a critical point in the online interaction with your potential new consumer that turns clicks into conversions. Below are a few of the...

It’s easy to see that social media has revolutionized the way businesses communicate. The popularity of businesses using social platforms to advertise has opened the door for types of marketers beyond the definition that we’re used to. One of these new titles is the Social Media Influencer. These influencers are...

Last month our digital team was able to join an AdWeek webinar about the best ways to use social media analytics to maximize your brand impact. This topic is only growing more and more relevant to the marketing world, and we’ve put together our top key takeaways to share with...

If you’re still recovering from your Super Bowl Sunday fun and already anticipating next year’s hype, we’ve put together our top 2019 Super Bowl ads for you to enjoy! Whether yesterday was a win or a loss or nothing special to you, there were a few quality advertisements that even...

It’s officially Super Bowl weekend! Of course we’re excited for the game day fun with friends, but the true star of the show we can’t wait for is the compilation of the best commercials of the year. Each year our favorite household brands put their blood, sweat, and marketing dollars...

The first month of the new year has had me wondering what marketing trends 2019 will bring, especially from a video standpoint. Video marketing has already changed drastically in the past decade, so what should we expect next? Success with video marketing stems from accessibility. In an ever-changing society where...

The first creative director I ever worked for lived by the motto, “If advertising isn’t making you feel something, then it’s not doing its job.” It was by this basis that he felt you could change the minds and solicit reactions from your audience, ultimately causing them to behave a certain...