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Viral advertisements are taking over the realm of social media. All it takes is a clever idea and the right platform to unveil your meme or short story. Spread by electronic word of mouth, these vigorous messages aim to trigger emotions in their audience. Building campaigns that are humorous, controversial,...

Like many people, I crave a sense of connection with the world around me. Not only with the people I see, and the work I perform, but also with the companies I support through purchases. As a creative mind, deep in the rational world of business and sales, I often...

As I peeled back the black wax seal from our fresh invitation, I started to appreciate all the work and effort that went into its design. The artful fold of the envelope left me on edge. What could be inside that deserved such a beautiful package? It was our invitation...