Mobile device usage continues to rise. Commuters no longer rush home to access the internet from a desktop computer, because they can access your business information directly from their phone or tablet. So, what does that mean for responsive mobile websites?
An astronomic number of people choose to access the internet from these much smaller screens, so websites must adjust in order to accommodate a different user experience. The two prominent methods of creating mobile websites are mobile templates and responsive design.
Choosing a responsive design means you only need one website. This website is specially coded by experienced designers to adapt to all screen sizes, regardless of the device in use. Mobile templates, however, are a completely different entity requiring you have a second (mobile only) website or domain.
Responsive design continues to be the most popular method of mobile website design because the user experience is far superior to that of traditional websites and mobile templates. A better user experience means your visitor is far more likely to buy your product or use your service instead of a competitor who has a mediocre mobile website.
Over half of social media consumption occurs on mobile devices. So, if your inbound marketing techniques include social media or blogging, then a responsive mobile site is even more essential. If your shared content links to your outdated website, you will experience extremely high bounce rates, and irritated customers.
Responsive websites are preferred for search engine optimization, are much faster than traditional websites, and are easily adaptable for future innovations. So, regardless of your industry, size, or income, a responsive design is more crucial than it has ever been before.
BURKE’s industry experts recently completed mobile sites for three clients :