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I remember a time when social media was solely for catching up with friends/family and stalking celebrities (in the non-psychotic way). It was a way to keep up with everything going on in everyone’s life. Slowly but surely, over the past 5 years, companies across the globe have jumped on the social media train as another source of marketing and advertising. Nowadays, there are over 90% of marketing executives utilizing social media for their businesses.

The ever-famous social media platform, Facebook, does a great job to support businesses by having users create business pages. They can track their insights and create paid ads. It’s an extremely interactive way to engage with consumers.

Twitter, Instagram, LinkedIn, and Snapchat are among the many different social media platforms people can choose for their business. Each one caters to a different need depending on what is most important to the company. Creating compelling content and showing eye-catching images and illustrations is at the top for keeping social media users engaged.

Social Media platforms can link back to the company’s webpage, which in time, will help their website rankings. Like BURKE, many companies create new and exciting ways to keep users interested. For example, inside scoops to new projects, creating contests, participating with popular hashtags (#TBT), and showcasing new products or presentations. Video promotions and ads are created now just for social media purposes.

Companies such as Hootsuite, Pagemodo, Sprout Social, and Social Bro have started up and have become successful because of how important Social Media Marketing is. In addition, there are the wonderful creative agencies, like BURKE, who help their clients maintain and grow their social media presence.

It’s amazing to watch how social media has evolved over the years and to wonder where it will continue to go in the next 3-5 years. Social Media Marketing offers a way to stay engaged with your consumers and clients as well as track your insights, showing you what’s working and how you can improve. As technology expands, social media will continue to develop with it hand in hand.