Buzzwords in the marketing world throughout the past few years have often been related to digital tactics (SEO optimization, responsive content, social algorithms, etc…). We’re constantly surrounded by screens, from our work desktops to our personal laptops to our smartphones and tablets. The over saturation of media around us has skyrocketed digital marketing content and made it a must for any brand to take part in. Despite this, it doesn’t mean that more traditional techniques lose their validity. Focusing your approach on one or the other isn’t the right answer, in fact, it’s quite the opposite. An integrated strategy helps you reach your audience in all the right ways and all the right places. Here’s a few timeless traditional marketing tools that have generated results for decades, and continue to do so.
In the age of text messages and DMs, a handwritten card is sure to capture attention. It’s not uncommon for people to clear promotions and junk out of their email inbox without thinking twice, and direct mail straight to their physical address is something they can’t ignore. There’s a part of everybody that still gets excited to get mail, especially if it’s accompanied by a coupon or a personalized message from a brand they enjoy.
Signage and Billboards
Getting your name out there in the real world can help you stay at the forefront of your consumers’ minds. Signs are a tried and true traditional marketing technique that have remained relevant and impactful for generations. Large signage in high traffic areas with eye-catching imagery and designs are hard to ignore. The options for creating innovative signage are more diverse than ever with unique, customizable digital signs or transportation based mobile signs that are dynamic and attention-grabbing.
When considering phone calls as a marketing tool you may immediately think of old school telemarketers that seem to always call during dinner and never pay attention to your request to be taken off their list. However, direct phone calls can be a great way to get a consumer’s attention, especially in a world where text messages rule communication. With the popularization of smartphones, our phones have become the essential device that we are almost always attached to, and therefore a great way to reach people. It’s a useful tactic not only to capture prospects, but to check in with past and current customers to ensure they’re satisfied and encourage them to continue supporting your brand.
IRL (in real life)
Face to face communication is becoming increasingly rare, and consequently more valuable in the modern world. Making a lasting, memorable impression is much easier to do when you have the opportunity to do it in person. Consider working the cost of attending relevant industry events and conferences into your marketing budget. The opportunity to make memorable connections and the ability to create influence via word of mouth will be worth it.
An integrated approach is the best strategy for not only reaching consumers, but making a truly lasting impression with them. While keeping up with current digital trends, try not to forget your marketing roots and the traditional techniques that haven’t lost their touch.