[ NEWS ]

Social media is a revolutionizing aspect of Public Relations that many organizations are using to communicate with their publics and audiences. Nearly 7 out of 10 small and midsize businesses in the US are already engaging with prospective clients and customers, and gaining competitive advantages through their social media efforts.

BURKE is excited to introduce its newest Social Media Specialist to the BURKE team, Samantha Falchook, who will be working with BURKE clients to help optimize their engagement in social media websites.

“Social Media is an integral part of an organization’s digital presence.  We are thrilled to have Samantha join the BURKE team and share her knowledge and experience with our clients,” said Jack Burke, President and CEO of BURKE. “The technology has evolved so much that social media outlets need constant management in order to be successful. We are excited to offer the opportunity to alleviate companies of those demands, and recommend strategies for optimizing their visibility in the digital space.”

While Facebook, Twitter, and LinkedIn are popular social venues, other sites like Pinterest, Flicker, and Instagram are often social roadblocks for companies who don’t know how to use them as branding tools.

“It’s not that these sites are complicated to use, but rather, many organizations just don’t know how to tailor their abilities for corporate branding,” says Samantha Falchook, BURKE’s Social Media Specialist. “So many companies say they fear associating their corporate brand with social media because they often start out as personal entertainment tools. But in reality, those are the most valuable outlets because an organization then has the opportunity to reach out and engage with their target audiences on a personal level, and that’s where the business-to-public or business-to-consumer relationships form.”

Collaborative relationship-building is something corporate marketing and branding teams have tried to master for decades. Now with social media, companies have the opportunity to engage with their consumers and publics in a way that has never been more easily accessible. However, it has to be used correctly. Proper social media management practices come from not only knowing an organization’s audience, but also creating effective and relevant content for that brand.

“Just having a Twitter or Facebook page is only the first step,” said Falchook. “It’s the strategies for creating engaging content, fostering relationships, and intriguing your followers that are the keys to a company’s social success.”