Produced and directed by BURKE, this high-energy video demonstrates the product depth and 140 years of experience accrued by industry leader, Ingersoll Rand. Used at tradeshows, on its website, and within the company’s headquarters lobby, the video not only demonstrated Ingersoll Rand’s pioneering innovations, but showed how the company is changing the future.
Needing a leave-behind brochure for its innovative ARO Electronic Interface Pump, Ingersoll Rand relied on long-time partner BURKE. By stressing the pump’s leading reliability and customization, our team created a piece that garnered praise, attention and steady sales.
While Ingersoll Rand had a world-renowned reputation for compressed air equipment, it continuously developed new products for a changing marketplace. To relay that message, BURKE conceived a series of compressed air system posters and ads that underscored Ingersoll Rand’s innovations that touch people’s lives every day.
The world’s largest power generation tradeshow, POWER-GEN draws thousands of visitors, making it one of Ingersoll Rand’s most important annual events. Because the tradeshow would be flooded with competitors, Ingersoll Rand needed to stand out among the crowd. To create buzz and traffic, Burke developed a clever direct mail campaign that juxtaposed photos show how Ingersoll Rand turns obstacles into opportunities. This mirrored a hands-on booth called Productivity Park, filled with interactive kiosks, thematic posters and promotional games to draw people inside. The successful campaign drew maximum exposure, sales and rave reviews.