[Lucky Clays Farm]
Rebranding
CLIENT
Lucky Clays FarmWHAT WE DID
- Video
- Photography
- Vehicle Wrap
- Packaging
- Logo Design
- Branding
Rebranding
Located in the Uwharrie foothills, Lucky Clays Farm spans 472 acres with trails, cottages, a conference center, clays shooting range, greenhouse and tours of its LEED Gold-certified farm.
Fresh New Logo
When the Farm was ready to put its environmental passion into farming, it trusted BURKE to launch its new endeavor, branded Lucky Clays Fresh. The Fresh logo complements Lucky Clays original logo, also designed by BURKE, and accentuates the Farm’s natural, earth-friendly focus.
PROMOTIONAL VIDEO
Lucky Clays Fresh developed a unique aquaponics system that yields fresh fish, shrimp, herbs and vegetables for sale to area restaurants. To demonstrate the Farm’s symbiotic process and sustainability, BURKE produced an award-winning video that solidified Lucky Clays Fresh’s expertise and authenticity, making it a brand of choice among local and farm-to-table chefs.
PHOTOGRAPHY
BURKE photography captured the stunning natural setting of Lucky Clays Farm and Lucky Clays Fresh for print ads, sales materials and promotional opportunities.
VEHICLE WRAP
This Addy-award-winning design literally transformed the Lucky Clays Fresh 1958 Volkswagen delivery van into a fun, functional, mobile marketing vehicle.
SPECIALTY PACKAGING
Custom seed cans, filled with herb and vegetable seeds harvested from Lucky Clays Farm, serve as memorable and fitting giveaways for farm guests and restauranteurs.
PRINT CAMPAIGN
A naturally appealing brochure completed the Lucky Clays Fresh campaign with sumptuous photos of the Farm’s aquaponic herbs, vegetables, tilapia and shrimp. The brochure rapidly cultivated orders from area chefs looking for high-quality local ingredients.